Brian Burns

The Design Museum in London are currently exhibiting the immortal works of Dieter Rams. The exhibition began in November and will run until March of 2010.

As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.

In his process, Rams adheres to these ten principles:

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design makes a product understandable.
• Good design is unobtrusive.
• Good design is honest.
• Good design is long-lasting.
• Good design is thorough down to the last detail.
• Good design is environmentally friendly.
• Good design is as little design as possible.

Find out more about the Design Museum’s Dieter Rams exhibition.