Brian Burns

Multi-billion dollar companies are not usually noted for their humanity.

However, Apple have dedicated their homepage, usually at the heart of a company’s marketing strategy, to display an obituary to “a member of their corporate family and a good friend”. Jerry York, who passed away last night, sat on the Apple board of directors for almost 14 years ago.

The move on Apple’s part was particularly poignant considering that the Cupertino firm are gearing up to launch their latest revolutionary product—the iPad—in a fortnight’s time.

A beautiful human touch by a people-oriented company.